Visual Arguments - VIDEO

Watch these short video ads, and, for each ad, identify the main argument, the audience, and the tools used to bring this argument forward. Consider both the verbal and the non-verbal components, the main theme/style:

• Are all of them equally informative?


• Are all of them equally engaging?


• Are the older ads too dated for contemporary audience?


• Why/how do they differ?

MAC 1984


MAC 1994



MAC LOVE


ANIT-MAC


SPRINT



GO GREEN



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